The first annual UNICEF’s Next Generation Art Party was held on Saturday, February 28th at 800 Main in Venice, CA. The UNICEF Art Party is an amazing opportunity for emerging artists to gain exposure and build relationships with young collectors in Los Angeles.
A crowded train on a Saturday night, three beers deep walking into an industrial zone in downtown Los Angeles, entering a crowded art show with loud music. This is a pretty common theme for anyone who participates in any creative community. It’s really the details that constantly change, and those details made a world of difference on this occasion. The event in question was the annual ‘UNICEF NextGen Art Party 2016’.
The event was to host 250-curated pieces, all to be shown and sold in a collective effort to end child trafficking. Each piece was donated by established and up and coming artists whose aim was to make change with their work. They were able to do this while bringing UNICEF’s work to the forefront, for the next generation of young philanthropists by entertaining them with an evening of awareness and celebration of UNICEF’s work.
The event drew a huge crowd, paired with a full bar, outdoor lounge, super groovy DJ, live painting and even custom framing, in the off chance you picked up a print. There was a live auction for some of the more desired pieces and UNICEF volunteers ready to collect your donations and wrap up your new artwork.
Although a problem had been created; there was no art at the art show! I arrived halfway through the five-hour event and the walls were nearly empty. A “cash and carry” policy had the well running dry, and the bar line was around the building. At first glance this was a problem. Upon closer examination though I realized the truth. It was a huge success. My piece had sold in the silent auction before I had even arrived, pieces were being taken down and wrapped up left and right, the music was bumping and the booze was flowing. In totality it was ideal, UNICEF was getting money from our collective goal for the evening of $200k.
The artwork was gone and it became a warehouse party with fancy chandeliers. Everyone making friends with full hearts knowing more positive change was being cultivated.